Location, location, location….

Buying or Selling

Getting Your House Ready to Sell

• Introduction: Emotion vs. Reason
• De-Personalizing the House
• Removing Clutter, Though You May Not Think of it as Clutter
• Fixing Up the House Interior
• Fixing up Outside the House

Want to Start Off With a High Sales Price? Beware!

• Meeting with Real Estate Professionals
• Which Real Estate Professional Do You Choose?
• What Happens Behind the Scenes
• Dropping Your Price…Too Late?

Types of Listing Contracts

• Open Listings
• One-Time Show
• Exclusive Agency Listings
• Exclusive Right to Sell

Details of a Listing Contract

• Price and Terms of Sale
• Lockbox – Yes or No?
• Real Estate Commission
• Multiple Listing Service
• Agency Duties of a Listing Agent
• Resolution of Disputes

Listing Commissions and Related Issues

• Is the Commission Negotiable?
• How and When the Commission is Earned
• “Hot” Market Under-Pricing Strategy – Commission Issues

The Listing Agent & Marketing Your Home

• The “Real” Role of a Listing Agent
• Preliminary Marketing – the “For Sale” Sign
• Preliminary Marketing – Flyers and the Brochure Box

The Listing Agent – Marketing Your House to Other Agents

• The Multiple Listing Service
• Office Preview
• Broker Previews and Culinary Delights
• Office Flyers
• Marketing Sessions

The Listing Agent – Marketing Your House to Homebuyers

• The Purpose of Advertising in General
• Real Estate Company Advertising
• Individual Agent Advertising
• Neighborhood Announcements
• Open Houses

Showing Your House to Home Buyers

• Convenience and Availability
• Why You Should Not Be Home
• Lighting, Fragrances, Pet Control and More
• Keeping the House Tidy and Neat

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